Job Details
Marketing Communications & Operations Manager (Part-Time Available)
Marketing Communications & Operations Manager (Part-Time Available)
Position Overview
Responsibilities
- Plan and operate WeChat Official Account, Channels, Douyin, LinkedIn and the company website; create technical education, product case studies and company updates that build awareness and convert leads.
- Improve traditional search visibility and generative-engine presence through structured knowledge assets, brand content and targeted promotion across platforms such as Doubao, ERNIE Bot and DeepSeek.
- Coordinate industry exhibitions, conferences and brand materials while maintaining visual standards, messaging and version control.
- Qualify and route marketing leads to sales and track conversion; manage team assignments, processes, performance and training, while equipping sales with content.
Requirements
- Bachelor's degree with 3+ years of marketing communications or operations experience in B2B industry, specialty engineering materials or manufacturing, and an understanding of industrial branding.
- Experienced in multi-channel social content, short-video planning and private-domain lead generation, with a track record in B2B content and account growth.
- Familiar with AI GEO, semantic advertising, traditional SEO and feed advertising, with an analytical approach to cross-channel growth.
- Experienced in industry exhibitions or marketing events; strong editorial judgment, attention to detail and understanding of industrial marketing compliance.
- Experienced in team building, task management, onboarding and process standardization, with strong communication and coordination skills.